Illustration Insights
Insights Learning & Development wanted an informal illustration style as part of a brand refresh. The brief: a set of illustrations to reflect Insights’ brand personality and convey abstract ideas.
I developed a series of line drawings and gradually introduced colour. The photo above shows how the illustrations were used in Insights’ Madrid office. They could also be applied across learning modules and sales collateral.
Adapting to fit
The style evolved to include different body shapes, hairstyles and costumes. Once a template was in place, the figures could be adapted to fit any context such as health, pharmaceuticals, entertainment and sports.
Infographics
Infographics help to break up large sections of text and convey stats in a clear and interesting way. This makes facts and figures easier to read and digest.
Below is an example of a simple infographic, but they can be as colourful and creative as you like! They can also be quite powerful in getting your message across.
Icons
Icons, badges or buttons can liven up dull text or convey abstract concepts such as ‘achievement’, ‘creativity’ and ‘learning’. The examples below are quite colourful, but yours don’t have to be! Styles and colours can be adapted to fit your brand identity.
